Kmart became well known for it’s “Blue Light Specials” back in the early 90’s. They occurred at surprise moments when a store worker would light up a mobile police light and offer a discount in a specific department of the store.
We recognized the value in the strong connection people made between the “Blue Light Special”, Kmart and savings, and wanted to expand this idea into Kmart’s own private line, K Soleil. This line would offer organic, eco-friendly, home items at “Blue Light Special” prices, always.
The name “Soleil”, means sun in french, and this to us, was a way of thinking of “light” in a different way. The sun is a representation of all things natural and of the most powerful source of light. This would represent Kmart’s new, “special” light and the new Kmart.
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