Cristina Rotundo | Graphic Designer

New Website

2010-05-15T00:29:00.001-07:00

Please visit my new website:

www.cristinarotundo.com

Cristina Rotundo: Design Portfolio

2010-05-02T13:28:00.001-07:00

Kmart Redesign: Serendipity Bath & Body

2010-04-29T22:35:00.000-07:00

Our group’s mission was to establish Kmart as the destination most preferred by customers. Kmart needs to focus on design that connects with it’s demographic on a psychological and emotional level. Kmart also needs to communicate quality and sophistication through strong product design and establish a deep brand identity throughout it’s locations. This has included building a sound 2 tiered “house of brands”, made up of 4 product lines with striking, unique brands names and fresh packaging that surpasses the standards set by it’s competition. Kmart’s new design purpose is to satisfy a need, simplify it’s customer’s lives, and make them feel good.

“Serendipity” to us, represents a line of luxurious Kmart bath and body products that consumers would never expect to come across in a Kmart, but would feel fortunate in discovering it. Because we wanted to target a younger, female audience, we create a line such as this within Kmart’s own salon and spa. Women would have the opportunity to pamper themselves while purchasing their day to day necessities at an affordable price, further enhancing the new Kmart shopping experience. We also wanted to stress a very gender neutral feel along with Spanish translations to create a sense of inclusiveness and appreciationtowards their minority consumers.

Kmart Redesign: Catherine & Sebastian

2010-04-29T22:34:00.000-07:00

Sebastian Spering Kresge began his legacy with a handful of small stores called Kresge’s Five and Dime. Through profitable business practices, Sebastian went on to form this well-known retail company, Kmart.

Sebastian Spering Kresge was born July 31, 1867 to Sebastian and Catherine (Kunkle) Kresge. His strong Pennsylvania Dutch upbringing of a belief in hard work, and thrift was inspiration for us to create a premium line that offers higher end, reliable comforts through smart design and quality to hard working people all over the country who deserve to spoil themselves at an affordable price. Catherine & Sebastian is this line, dedicated to Kmart’s traditions of thrift, while looking forward towards a more modern, luxurious product and design experience.

Kmart Redesign: K Soleil

2010-04-29T22:33:00.001-07:00

Kmart became well known for it’s “Blue Light Specials” back in the early 90’s. They occurred at surprise moments when a store worker would light up a mobile police light and offer a discount in a specific department of the store.

We recognized the value in the strong connection people made between the “Blue Light Special”, Kmart and savings, and wanted to expand this idea into Kmart’s own private line, K Soleil. This line would offer organic, eco-friendly, home items at “Blue Light Special” prices, always.

The name “Soleil”, means sun in french, and this to us, was a way of thinking of “light” in a different way. The sun is a representation of all things natural and of the most powerful source of light. This would represent Kmart’s new, “special” light and the new Kmart.

Kmart Redesign: c+s

2010-04-29T22:33:00.000-07:00

c+s is Kmart’s premium children’s line inspired by the quality and luxury of Catherine & Sebastian. Through research, we determined that, though Kmart might believe they are targeting the young female shopper with children, it has lost site of it’s demographic and are actually targeting 55+, low income persons. While Kmart should focus on catering to their current clients, they should be focusing on recovering their original demographic and capturing new shoppers for the future.

c+s is designed to appeal to these families with young children, specifically, young mothers, who want a one stop shopping “experience” for name brands that are cost effective for their families. c+s is also designed to attract the more affluent consumer who appreciates quality, but who are also price conscious.

R3 Project_01 | no.2 design

2010-01-22T16:37:00.000-08:00

no.2 product design constructs and designs 100% biodegradable furniture made from pressed cow manure. no.2 facilitates the collaboration between local farmer’s desire and innovation to offset the environmental effects of their farms and the designer’s creative drive to push the boundaries of what constitutes furniture design. This process yields a cradle to cradle solution for managing waste, powering neighborhoods and essentially manufacturing designed furniture that can ultimately fertilize your garden when disposed of. Project_01 is a collection of the exploration and research of this concept into a bound, hardcover book.

R3 Project_02 | no.2 design

2010-01-22T16:36:00.000-08:00

Project_02 graphically lays out 3D renderings and specifications of no.2 products in an easy to follow manner

R3 Project_02 | no.2 design [ revisited ]

2010-01-22T16:30:00.000-08:00

For the people that were around me while I was developing this concept, it was something, that I believe, grew on them. For people that would see this product for the first time without really knowing the attractive specifications of the product, I was worried that they would be put off by it at first, and indeed, there were a few critics from outside the class that were worried about the product looking too much like "cow poo". :o)

I realized that there could be things I could change, like the color of the newly pressed furniture, such as the revision below. In the end, it was a risky topic from an esthetic point of view that I was wiling to take and I am proud of the exploration over all.

Ink Recycling Program

2009-10-23T21:31:00.000-07:00

Rika and I have been trying to put together a Ink Recycling Program for the Graphic

Design Department. We finally got approval on design and implementation. Here is

the poster I designed to advertise. Hope the program catches on.

Urban Forest Project

2009-10-23T21:30:00.000-07:00

The Urban Forest Project is a series of unprecedented outdoor banner exhibitions taking root

in cities around the world. In each location, artists, designers, students and the general public will employ the idea or form of the tree to make a powerful visual statement on banners that will be displayed throughout the community.

Our Print Class is submitting designs for banners that will be posted within San Francisco.

The first poster below is the poster I ended up submitting, the other two were experimental.

The idea behind the visuals was influenced by current issues surrounding health care in America. I wanted to make a connection between how healthy trees are for us and how really, they are our free health care. I believe the more trees people are around, the healthier they will be. So I used the first aid symbol with a few branches sprouting from

it to create a quick connection between trees and health / aid.

Burt's Bees | Logo Redesign & Promotion

2009-05-19T00:11:00.000-07:00

For my Print 3 class with Roland Young, I chose to work with the Burt's Bees brand.

I redesigned their logo and created a newspaper sized brochure and a poster series

of 3. My initial idea was to focus on a more serious perspective based around the

issues of Colony Collapse Disorder. The concept slowly evolved into a more simple

direction focusing on what it is that bees are so important for. The answer was,

they're sex for flowers, hence the headline. Without this promiscuous relationship,

a third of the food we love and the flowers we adore would not exist. The heart shape represents this 100,000,000 year old love affair and is actually based off of

the natural shape of a bees face. I hope this explains all the bees pics I posted,

research is fun sometimes!

Current TV | Urban Beekeeping, San Francisco

2009-05-19T00:09:00.000-07:00

I actually visited Jon to take my photos, It was my birthday that day and he gave me honey, it was a very good day..

Casa del Patron | Housewares Line

2009-05-19T00:06:00.000-07:00

The focus of this assignment was to choose a brand name that you wouldn't associate

with a housewares line and create a housewares line around that brand. I chose to

work with Patron Tequila and created a sub brand,"Casa del Patron". The whole line's

esthetic is based around a lime green color, similar to the color of Patron packaging.

Each item had a headline that referenced specific bar lingo that related to each

items function in a unique way. The line is also bilingual, having both English and

Spanish content.

ANDO Desk Clock

2009-05-18T22:35:00.000-07:00

Tadao Ando's architecture has an extraordinarily universal appeal. Using

little more than concrete, glass, and wood, he manages to incorporate the

ineffable forces of nature like sunlight, wind, and water into his designs. I

designed this clock for my packaging class based around his minimal and

majestic design. I really enjoyed this project because it gave me a chance

to finally learn more about one of my favorite architects.

New Orleans Jazz & Heritage Festival | Event Logo

2009-01-12T21:19:00.000-08:00

This is my attempt at the event identity for the New Orleans Jazz and

Heritage Festival. I have to say, I wish I didn't get this assignment during

a summer class. I am definitely going to be spending some additional

time refining. This was a fun project though. I finally let myself design

a little more organically.

New Orleans Jazz & Heritage Festival | Event Poster

2009-01-12T21:17:00.000-08:00

This is the poster I designed for the event. I wanted to create a vibrant and

vibrating, colorful and organic feeling with the hand drawn trumpet and

sound waves. I really wanted to update the look while maintaining a traditional

symbol of jazz, the trumpet among other instruments. Overall, I wanted the

composition to really evoke an uplifting , inviting, and iconic feel.

Figure: 8 [sold]

2009-01-11T19:11:00.000-08:00

Pantone Poster Series

2009-01-11T18:30:00.000-08:00

Fountain Street

2009-01-11T18:00:00.000-08:00

I love this image because it reminds me of the first

time I stayed at Steve's house in LA - Good times...

Check out the rest of my images from this trip in the

slide show on the sidebar Flickr: [ "3 Days in LA" ]

TED Conference Brochure | 6 Ways Mushrooms Can Help Save The Earth

2009-01-11T17:40:00.000-08:00

I would have to say this has been my most favorite and rewarding assignment. For this assignment I was to research a TED video clip and create a promotional package comprised of a brochure, posters, and mailer. I came across the video "How Mushrooms Can Help Save the Earth", by Paul Stamets and was hooked by the message immediately. I would definitely suggest checking out the video on the TED website. Trust me, you will never look at mushrooms the same way again!

If anything, I think this assignment has really opened my eyes to a direction in design I never considered. I would love to work more with translating relevant topics in science into something that is artistic and visually engaging.

I love thinking about the potential power art and science as a team may possess and it has really made me think hard about what I want to contribute to society as a designer. I know I couldn't have made it as a biologist or chemist, but maybe I could play the part of a visual messenger.

TED Conference Brochure | 6 Ways Mushrooms Can Help Save The Earth [Inside Spreads 01]

2009-01-11T17:39:00.000-08:00

Ted Conference Brochure | 6 Ways Mushrooms Can Help Save The Earth [Inside Spreads 02]

2009-01-11T17:38:00.000-08:00

6 Ways Mushrooms Can Help Save The Earth | Vid

2009-01-11T17:37:00.000-08:00

I thought I would go ahead and just post the video if anyone was interested in watching it:

"uninque" Event Poster | Silkscreen

2009-01-11T17:34:00.000-08:00

"uninque" Passport | Event Mailer

2009-01-11T17:32:00.000-08:00

"uninque" Passport | [ Inside ] Event Mailer

2009-01-11T17:31:00.000-08:00

"uninque" Wine Aroma Kit | Take Home Promotion

2009-01-11T17:30:00.000-08:00

Dulcet Paper Line Promotion

2009-01-11T17:20:00.000-08:00

Dulcet Paper Line Promotion | Inside Spreads 01

2009-01-11T17:19:00.000-08:00

Dulcet Paper Line Promotion | Inside Spreads 02

2009-01-11T17:18:00.000-08:00

Book Arts Final | "Freedom Infinity" Journal

2009-01-11T17:10:00.000-08:00

Dragonfly | Type Ilustration

2009-01-11T17:08:00.000-08:00

Golden Section Class | Skull Chessboard

2009-01-11T16:50:00.000-08:00

NBC Spring Promotion | "Welcome Home"

2009-01-11T16:47:00.000-08:00

The story behind this spring promotion was based around the concept of migration. I wanted to create a visual of the NBC peacock returning home, refreshed and reenergized for the spring, to it's audience. The poster illustrates the peacock's beautifully colored wings spread open in preparation to land atop it's NBC logo home. The tag line "welcome home" is a simple and warming phase that embodies this story.

Marriott Redesign | Logo

2009-01-11T16:45:00.000-08:00

Marriott Redesign | Applications 01

2009-01-11T16:43:00.000-08:00

Marriott Redesign | Applications 02

2009-01-11T16:41:00.000-08:00

Bella & Daisy Redesign | Logo

2009-01-11T16:40:00.000-08:00

Bella & Daisy Redesign | Shopping Bag, Clothing Tag

2009-01-11T16:39:00.002-08:00

Bella & Daisy Redesign | Mints, Doggie Bags

2009-01-11T16:38:00.000-08:00

Basilico Italian Restaurant | Logo

2009-01-11T16:37:00.001-08:00

Luminova | Lighting Design Firm Identity

2009-01-11T16:36:00.000-08:00

Environmental Innovation | "Uninque Reprinter" Logo

2009-01-11T16:35:00.001-08:00

The idea behind this assignment was to create a new product or service

with the goal of aiding or improving the natural environment or human

health. I created the "Uninque Reprinter" which is a printer that would

allow you to reuse printed material by clearing the ink off of it before

proceeding to reprint on it.

Environmental Innovation | "Uninque Reprinter" Visual Identity

2009-01-11T16:34:00.000-08:00

Environmental Innovation | "Uninque Reprinter" Brochure

2009-01-11T16:33:00.000-08:00

Angelo Decor International | Logo

2009-01-11T16:32:00.000-08:00

I had the opportunity to create from scratch a new logo and 160 page catalog

for my families business, Angelo Decor International, Canada's leading designer,

manufacturer and distributer of fountains, statuary, and lawn ornaments. A

transitional company from my grandfathers original business of 40 years based

on craftsmanship and old world italian concrete work and sculpture

Angelo Decor International | Full Catalog

2009-01-11T16:30:00.000-08:00

Almost all the photography has been mocked up in photoshop due to very limited resources and time. Print production took place in China which was very challenging to moderate due to distance and language barriers. I have also had a hand in the designing and manufacturing of some of the product. I have also traveled to China and worked within the factories . We originally manufactured the items out of concrete locally, those were the days..

Alphabet Cards | Type Assignment

2009-01-11T16:00:00.000-08:00